quinta-feira, dezembro 22, 2011

Funniest bit so far in Kahneman's "Thinking, Fast and Slow"


"One day in the early 1970s, Amos handed me a mimeographed essay by a Swiss economist named Bruno Frey, which discussed the psychological assumptions of economic theory. I vividly remember the color of the cover: dark red. Bruno Frey barely recalls writing the piece, but I can still recite its first sentence: 'The agent of economic theory is rational, selfish, and his tastes do not change.'

I was astonished."

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